Do People Notice Packaging Details? When should you invest in the unique shape of your packaging?Geometric shapes, unusual silhouettes, raised surfaces - all these things add an innovative touch to the packaging box design . In addition, designing a new packaging can be time consuming and expensive so it is important to know all the ins and outs. Simplicity vs. Creativity The idea behind the concept "Simplicity versus Creativity" is the clash between two fundamentally different worlds. While some designers prefer minimalism , others believe that packaging must be the flamboyant exhibition of a brand.Both parties have their opinions, which means that there is no magic recipe and unique, when it comes to packaging design. Despite this, we can see that some designs work and some do not. Frankly, the majority fail - moreover, according to a customer satisfaction survey, only 11% of packs fully satisfy customers. So, that leaves a lot of room for improvement.