Ecological Friendly Packaging

Do People Notice Packaging Details?

When should you invest in the unique shape of your packaging?Geometric shapes, unusual silhouettes, raised surfaces - all these things add an innovative touch to the packaging box design. In addition, designing a new packaging can be time consuming and expensive so it is important to know all the ins and outs.

 Simplicity vs. Creativity

The idea behind the concept "Simplicity versus Creativity" is the clash between two fundamentally different worlds. While some designers prefer minimalism , others believe that packaging must be the flamboyant exhibition of a brand.Both parties have their opinions, which means that there is no magic recipe and unique, when it comes to packaging design.

Despite this, we can see that some designs work and some do not. Frankly, the majority fail - moreover, according to a customer satisfaction survey, only 11% of packs fully satisfy customers. So, that leaves a lot of room for improvement.

Which Custom Shapes Work?

The most common answer (and probably the one we do not want to hear) is force - it depends. In fact, we mean that in the end, this is done on a case-by-case basis. As a result, we analyzed some examples - so, does the custom form work in each case?

The first project is a honey bottle designed by Tamara Mihajlović for BeeLoved. Our first impression? We crack! Indeed, the honeycomb structure integrated into the form is an excellent creative metaphor. In addition, this highlights the high-end quality of the brand.

However, if you put yourself in the customer's shoes, the design loses sparkle. The real problem with BeeLoved's packaging solution is that it is really not practical. Indeed, there are so many random inclinations in the shape of this bottle, that to finish his honey would become an almost impossible task.

Otherwise, another packaging design approach is one that guarantees a superb exposure of the product. For example, YOPE, a PCB (Premium Custom Boxes) customer recently shared images of their latest range of packaging, made by our cares. The custom shape is not too fancy, it balances the practicality with the image of the brand and creativity. In addition, the packaging corresponds to the design of the product.

Gloji has also designed a fantastic innovation. This 100% natural juice producer took his slogan at the foot of the letter " the juice that makes you glow ". Their packaging is a bottle that has the shape of a bulb. In addition, they included a minimalist label and a customer experience that is truly out of the ordinary. Compared with BeeLoved's previous example, Gloji's idea is also practical.

Sometimes the creativity of packaging designers can create sacred migraines in the logistics department. As in this example of "tea bags hangers" , a bold project that you can see below. The very idea of ​​seeing a tea box as a wardrobe is pure genius. Each tea bag becomes "a garment", which makes the design very cute. Nevertheless, from the point of view of logistics, this design is nightmarish. Even if we would love to have one in our office.

Although the form is generally the same, Coca-Cola has tried several dozen bottle designs. So, this is a great lesson in market research. Even if you are not a leader in your market, change your packaging box step by step. For example, if you want to create a cutout in your box, add partitions inside and tie everything together with a colored ribbon. So, you can be sure that it will surprise your customers.

What are the lessons to remember? The majority of creative projects are often not practical. Indeed, it is the fantasy of designers but they sometimes forget the reality of the market. So, find simple solutions - create a smart package.

Packaging for Your Company

What are the Dangers of Overzealousness?

Have you ever heard of wrapping rage ? It's important to know this - especially if you're thinking about creating a crazy-crazy packaging design. The rage of packaging - as its name suggests - occurs when the packaging makes the customer furious. Surely, excessive layers or an improbable shape can cause this (or often because we can not open it ...). Be that as it may, it's something to avoid, at all costs.

There is another danger much more serious from an entrepreneurial point of view. Packaging design changes can be expensive and ineffective. Even if it is part of a larger image change , think carefully before making any changes. Customers usually pay attention to details. So, if you have a reputation to preserve, it can be risky to play with.

 Let's Recap

After evaluating several examples and understanding the dangers, we can offer simple rules to follow.Be creative but forget the practicality. So, avoid exchanging creativity for a practical approach. A simple, minimalist cardboard box gives you plenty of space for small shades - you can add ribbon, play with print, etc. Creativity is essential, but that should not be your main goal.

Customers do not like packaging they can not open (normal)  ! Nobody likes to waste time.

Do your research . As in any other field, do some extensive research. In addition, you can add the new features of your packaging step by step - and make it a long-term project. Thus, you can test the reaction that causes each change and observe the market.